Now
a days garment shopping has gone simplified by the use of internet and
technology. This is what called as ecommerce business model to source garments
for direct selection and distribution of garments to the end consumer. Its
becoming easier to access information related to pregnancy. There are many do’s
and don’t for a women during her pregnant period as compared to their usual
period. Women after accessing all information over internet can now better
decide which garment to wear and which not to wear. They can now compare one
over another in terms of price, quality, deliverability and reviews from other
buyers. Women will also get to know
about the type of garments and accessories needed to facilitate pregnancy.
Businesses
exclusively dealing with maternity products over internet are motherhood.com,
bellefit.com, thymematernity.com, prettypregnant.com, ripematernity.com, prelegant.com,
eggmaternity.com, duematernity.com . These are the companies mainly located in
United States. There are also hundreds of websites dealing in maternity
garments online and present in countries like United Kingdom, Australia, New
Zealand. Maternity garments are
categorized into dresses, pants, tops, knitwear, denim, skirts, evening wear,
swimwear, business suits, trousers, sleepwear, coats and jackets. Maternity
accessories are categorized into waist
belt, c-section
binder, nursing wear, bra extenders, maternity hosiery, nursing pads,
back belt, nursing pillow, hospital bags. Skin care are categorized into
soothing therapy breast cream, leg gel, nipple ointment, stretch mark
cream. Other accessories in the list are
teething necklace, bangles and pendant meant for babies who get them into their
mouth at times. These are free of harmful chemicals like BPA, PVC, Cadmium and
lead. Belly bra used a belt cum bra for holding the belly firm, leggings, tummy
tie for holding pants tight, maternity girdle used
before and after pregnancy period, milk bands are a kind of wrist bands for
recording time out for feeding the baby through out the day, bosom buddy a
silicon gel based wrap for soothing milk ducts and enhancing proper milk flow.
Out
of all these maternity products mentioned above , few of them like belly belts,
tight fitting garments and any chemical based skin care products needs your doctor’s recommendation for safe
use. The price and the fabric plays a major role in providing comfort to the
mothers during and after pregnancy. All
the website facilitate heckle free payment through secure payment gateway like
paypal, 2checkout. United States has
more than 500 websites and 2000 retail stores in the maternity clothing
segment. About more than $200 million sales is generated through this segment
only. The major stake in selling
maternity garments and accessories lies not only with the online ecommerce
channel , but, also with the retail and distribution channels. Sourcing right kind of material ,
garment or accessory and supplying
within right time at right price is the key to compete in the mass market.
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